Stocksplain
Lesson 17 of 29 · 5 min

EPS, P/E and market cap

How to tell whether a stock is 'expensive', and why a high price doesn't mean big.

Market cap: the size of the company

Market capitalisation (market cap) is the total value of all a company's shares: share price times number of shares. It tells you how big the market thinks the company is.

The share price alone tells you almost nothing about size. A $500 stock can belong to a smaller company than a $50 stock, if the $50 company has many more shares.

EPS: profit per share

Earnings per share (EPS) is net income divided by the number of shares. If a company earns $1 billion and has 500 million shares, its EPS is $2. It lets you compare profit growth over time even as the number of shares changes.

P/E: the price tag on profits

The price-to-earnings ratio (P/E) is the share price divided by EPS. A stock at $40 with EPS of $2 has a P/E of 20: investors are paying $20 for every $1 of yearly profit. Trailing P/E uses the past year's earnings; forward P/E uses forecasts.

A high P/E usually means investors expect strong growth. A low P/E can mean a bargain, or that investors expect trouble. P/E doesn't work for companies with no profits, and it varies by industry and over time. It's a starting question, not an answer.

Example: Comparing two companies

Company A: share price $200, 100 million shares, net income $1 billion. Market cap = $200 x 100 million = $20 billion. EPS = $1 billion / 100 million = $10. P/E = $200 / $10 = 20.

Company B: share price $50, 1 billion shares, net income $1 billion. Market cap = $50 billion. EPS = $1. P/E = 50.

B has the lower share price but is the bigger company, and investors pay much more for each dollar of its profit, likely because they expect faster growth.

Key terms

Market cap
Share price times number of shares: the market's total value for a company.
EPS
Earnings per share: net income divided by the number of shares.
P/E ratio
Share price divided by earnings per share: how much investors pay for $1 of yearly profit.
Remember

Market cap shows size, EPS shows profit per share, and P/E shows how much investors are paying for those profits.

Go deeper

All lessons

  1. Saving vs investing
  2. Compound growth: money that grows on itself
  3. Inflation: why cash slowly shrinks
  4. Emergency fund first, and where to keep it
  5. Risk and return: two sides of one coin
  6. What is a share?
  7. How buying and selling actually works
  8. Indexes: taking the market's temperature
  9. Why stock prices move
  10. Bull markets, bear markets and volatility
  11. Index funds and ETFs: buying the whole basket
  12. Fees: the small number that eats big money
  13. Bonds: lending your money
  14. Diversification and asset allocation
  15. Dividends: getting paid to own
  16. Revenue, profit and margins
  17. EPS, P/E and market cap
  18. Earnings reports: beats, misses and 'adjusted' numbers
  19. The balance sheet in plain English
  20. Steady wins: dollar-cost averaging and time in the market
  21. Your brain on money: common traps
  22. Spotting hype and scams
  23. Account types and taxes: the basics
  24. Using the daily news without overreacting
  25. Moving averages: reading a trend
  26. Volume, MACD and RSI: the momentum gauges
  27. Classic chart strategies
  28. Beyond the chart: factors and news
  29. Why most strategies fail (and what TrendBot teaches)

For learning only, not personal financial advice.

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Try “inflation”, “P/E ratio” or “Nvidia”.

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