Stocksplain
Lesson 18 of 29 · 5 min

Earnings reports: beats, misses and 'adjusted' numbers

How to read earnings-day headlines, and why there are two versions of profit.

Report card season

US public companies report results every quarter, plus a fuller annual report, filed with the SEC (the US market regulator). Companies in some other countries report every six months. Around each report, you'll see headlines about the company beating or missing estimates.

Estimates (or consensus) are the average forecasts of analysts who follow the company. A beat means results came in above estimates; a miss means below. As you learned, prices react to the surprise, not just the result.

Guidance: the forward look

Many companies also give guidance: their own forecast for the next quarter or year. Guidance often moves the stock more than the results themselves. A company can beat this quarter and still fall if it lowers its outlook.

GAAP vs adjusted earnings

In the US, official results follow GAAP (Generally Accepted Accounting Principles), a standard rulebook. Many other countries use a similar rulebook called IFRS. Many companies also report adjusted (non-GAAP) earnings that leave out certain costs, such as restructuring charges or stock-based pay for employees.

Adjusted numbers can help show the ongoing business by stripping out one-off events. But companies choose the adjustments, and they almost always make profits look bigger. Stock-based pay, for example, is a real cost to shareholders. US rules require companies to show how adjusted numbers reconcile to GAAP, so you can compare. A big, persistent gap between the two is worth questioning.

Example: Same quarter, two profits

A company reports GAAP net income of $80 million. It adds back $30 million of stock-based pay and $10 million of restructuring costs, giving adjusted net income of $120 million, 50% higher.

With 100 million shares, GAAP EPS is $0.80 and adjusted EPS is $1.20. If analysts expected $1.10 adjusted, headlines will say it beat. The GAAP picture is less rosy, and both are true at once.

Key terms

Earnings estimate
The average forecast of analysts for a company's results.
Guidance
A company's own forecast for upcoming results.
GAAP
The standard US accounting rules for official financial results.
Adjusted earnings
Company-chosen profit figures that exclude certain costs; also called non-GAAP.
Remember

Look at both the headline 'beat' and the guidance, and check how far adjusted earnings sit from GAAP.

Go deeper

All lessons

  1. Saving vs investing
  2. Compound growth: money that grows on itself
  3. Inflation: why cash slowly shrinks
  4. Emergency fund first, and where to keep it
  5. Risk and return: two sides of one coin
  6. What is a share?
  7. How buying and selling actually works
  8. Indexes: taking the market's temperature
  9. Why stock prices move
  10. Bull markets, bear markets and volatility
  11. Index funds and ETFs: buying the whole basket
  12. Fees: the small number that eats big money
  13. Bonds: lending your money
  14. Diversification and asset allocation
  15. Dividends: getting paid to own
  16. Revenue, profit and margins
  17. EPS, P/E and market cap
  18. Earnings reports: beats, misses and 'adjusted' numbers
  19. The balance sheet in plain English
  20. Steady wins: dollar-cost averaging and time in the market
  21. Your brain on money: common traps
  22. Spotting hype and scams
  23. Account types and taxes: the basics
  24. Using the daily news without overreacting
  25. Moving averages: reading a trend
  26. Volume, MACD and RSI: the momentum gauges
  27. Classic chart strategies
  28. Beyond the chart: factors and news
  29. Why most strategies fail (and what TrendBot teaches)

For learning only, not personal financial advice.

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